For a natural daytime look, Rowe recommends evening out the skin tone while keeping it glowy and light. A water-based product, like the Burberry Fresh Glow Gel Stick, will move with your skin for a natural, hydrated finish unlike a powder-based product, which can crease and dry out. Rowe suggests applying with brush only on the areas where you want to even out your skin rather than all over for the most natural finish.
Rowe says to keep your under eyes looking natural but also concealed, you want to maintain the shadow that your bottom lashes create to prevent the area from looking too flat, which in turn, doesn't look natural. To do so, Rowe recommends using a sheer concealer only in the inner corner and in the deepest hollow of your under eyes (rather than all the way up to your eye lashes) and blending it in by tapping with your finger.
Instead of heavy contour or bright blush, Rowe loves to use a shade that's slightly gray, which she describes as a "slight shadow with warmth to it." To apply it, she uses an angled blush brush and swirls it on the apples of the cheeks and along the cheekbones. This, she says, gives you a slightly sculpted, sophisticated look that still looks natural.
Using the same taupe blush as before and a fluffy shadow brush, work the shade into the crease of your eye to give them subtle depth. Then use a black liquid liner to line the eyes, but Rowe says the trick to a subtly lined eye is to lay the tip on the lashes as you draw. This will not only keep the line steady, but it'll create just enough definition without being too much.
Rowe says when you've filled in your brows solid, that's when they start looking a little fake. In reality, brows have really fine gaps, so to maintain that look, you want to create fine strokes in the direction that the hairs grow. Rather than a powder or pencil, Rowe recommends using a pen to get the most natural effect.
Instead of applying the lip color straight from the tube, Rowe suggests rubbing the color onto your finger and blotting it onto the lips for a hint of color without looking too overdone.