Just because you’re brilliant at your current hair or beauty job and love it, doesn’t mean you will become an overnight business success.Becoming a successful salon entrepreneur is hard graft, involves long hours and calls for a different skill-set to that of a stylist or therapist.
Too often I see new salon owners overspend on the fit-out.Of course you covet a stunning salon with state-of-the art equipment. But ask yourself, do I really need to splash out on those fancy chairs?Save them for when your business is flying. Saddling yourself with a large monthly debt payment when you’re just opening, and without clients, is a recipe for sleepless nights.Strike the right balance. For the vast majority of start-ups you just need an attractive, spotlessly clean and tidy salon. Save your valuable pennies for promoting your start-up. What’s the point of a drop-dead gorgeous and super-expensive refit if you can’t afford to invest in marketing your new business?
Clients are not mind-readers. It’s essential to communicate with them clearly, consistently and frequently. A salon marketing plan is key to getting this communication right and is crucial to your success. But when you’re running round chasing up builders, speaking to your lawyer and recruiting staff, ‘marketing’ often gets put on the back-burner.
This is probably the biggest and most common cause of a start-up going pop. (And it doesn’t just apply to start-ups.)If you want a successful salon business you have to work on it not just in it.Too many salon owners, especially early on, believe they must be the main earner. They believe it’s their job to put the most money in the till each week, and end up working their fingers to the bone whilst their team stand idly around waiting for clients.